Horizon Air is retiring its public brand and will adopt the trademark Eskimo of its sister company, Alaska Airlines, on its fleet.

Horizon expects to unveil its first Q400 featuring the new look next month.

The regional carrier will transit to an all-Q400 fleet in 2011 and the change follows a shift made earlier this year to a new business model that aligns more closely with the rest of the regional airline industry.

Horizon Airlines Q400 Eskimo tail
 © Alaska Airlines

"While our livery is changing, many other important things won't," says Horizon Air President Glenn Johnson. "Horizon will remain focused on meeting customers' needs and providing a memorable experience, including our genuine, personal service and free onboard Northwest wine and microbrews."

The Q400s will continue to include the Horizon logo on the sides of the aircraft, which will now appear in Alaska's dark blue colour.

Source: FlightGlobal.com