Leisure firm Thomas Cook's brand has been acquired by shareholder Fosun Tourism Group as part of an £11 million ($14 million) agreement to pick up assets from the collapsed company.
Fosun had been negotiating a rescue deal with Thomas Cook Group before the holiday company was forced to file for liquidation in September.
But the Chinese firm, which held a stake in Thomas Cook, says it will take over the main brand name as well as the hotel brands Casa Cook and Cook's Club.
Fosun says the Thomas Cook name is "one of the most well-known tourism brands".
"[We have] always believed in the brand value of Thomas Cook," says chairman Qian Jiannong.
"Acquisition of the Thomas Cook brand will enable the group to expand its tourism business, building on the extensive brand awareness of Thomas Cook and the robust growth momentum of Chinese outbound tourism."
Fosun says its overseas acquisition moves pertaining to Thomas Cook will "come to an end" after it picks up related brands.
It will focus on using the familiar names to create synergies with the group's other businesses.