All In Depth – Page 36
-
In depthMarketing special report: Social media
Airlines from around the globe are adopting social media marketing strategies to connect with passengers on a deeper level. Their aim: to create brand ambassadors for years to come
-
In depth
Marketing special report: Airline websites
Can airlines still turn to the Internet to differentiate and gain a competitive advantage, or are all airline websites starting to look the same? Report by Brendan Sobie in Washington Over the past 15 years the Internet has clearly driven dramatic shifts in the airline industry. ...
-
In depth
Marketing special report: The credit card trap
By Sandra Arnoult Credit card companies are reaping the benefits of increased online transactions, but airlines are studying the bill and calling for better terms as alternative forms of payment gain ground, writes Sandra Arnoult in Washington Using the Internet to book flights and purchase ancillary services has been a ...
-
In depth
Marketing special: The perfect package
How can airlines package car hire, hotels and insurance on their websites to boost their ancillary revenues?
-
In depth
Marketing special: Born of necessity
The power base of global distribution systems (GDS) in the Asia-Pacific remains firm, unlike in Europe and the USA, but carriers are seeking cost savings and better-value services
-
In depth
Marketing special: Uneasy truce
US carriers have won price concessions after a year of tough negotiations with the global distribution systems
-
In depth
Marketing special: Come together
Ownership changes and consolidation have reached global distribution systems (GDS) as they adapt to a tougher business environment