UK business aircraft operator Bookajet is to rebrand its operations, for the second time in one year.

The operator, which ordered eight AvCraft Dornier 328Jet Envoy Executive Jets in May, launched its Club 328 brand on Sunday, in a bid to appeal to lifestyle customers. Bookajet started operations as OurJet after acquiring the assets of defunct air-taxi operator Chauffair (Flight International, 8-15 July, 2003).

Southampton, UK-based Bookajet has expanded from ad hoc charter of its Cessna Citations and Hawkers with a long-term wet-lease deal with Swiss members' airline Club Airways. Club 328 chief executive Warren Seymour says the introduction of the Envoys later this year will introduce a "new dimension" for the business traveller. "Our new name embraces the Club ethos [and] endorses our commitment to our new Envoy executive jets," he says. Club 328 will take delivery of the first of its 328Jets, a former 32-seat AvCraft demonstrator, this week, and it will be on display in the business aircraft park. Deliveries of the remainder, which are configured with 15 seats, are set for two a year until 2008.

Bookajet last month switched its Club Airways operations to Nice from London City airport to Biggin Hill airport 30km (19 miles) south of the capital. Club Airways started its London operations at Farnborough airport, 50km west of London, but left to be closer to the city. Club now has 1,300 members.


Source: Flight International