All articles by Gillian Jenner
-
AnalysisANALYSIS: Personalisation promises to unlock airline revenues
The rise of digital channels over the past decade or more has created a wealth of marketing and revenue opportunities for airlines. Their customers have also benefited from near-instant access to a vast choice of flights and ancillaries. The result, however, has turned out to be something of a mixed ...
-
AnalysisANALYSIS: Biometrics to become commonplace in passenger journey
There are perennial efforts that are universal for any modern airline: strip out inefficiencies; make processes safer and more secure; streamline and digitise to offer a better experience. Rinse, repeat. However, moves are currently under way to adopt biometric technologies and identity management tools that will not only tick these ...
-
AnalysisANALYSIS: New tools help airlines mitigate impact of disruption
When you are one of hundreds of passengers whose flights have been delayed or cancelled, it is a dispiriting and frustrating experience. More likely than not you will be standing in line waiting for information, or vouchers for a meal or hotel. Never mind those plans for business meetings, family ...
-
AnalysisANALYSIS: Lessons for airlines from recent major IT outages
When British Airways was forced to ground 726 flights over three days in May, the resulting chaos for its passengers around the globe racked up a bill of some £80 million ($105 million), according to the carrier's own estimates. BA found itself under intense media scrutiny, and UK prime minister ...
-
AnalysisANALYSIS: IATA aims for Amazon-style distribution with One Order
A team at IATA is quietly preparing for a revolution. Its plan is to enable airline businesses to transform themselves from providers of flights, seats and sundry related services into digital travel retail platforms. The name of this revolution? The One Order programme.
-
AnalysisANALYSIS: Ancillary revenue gains hinge on ending siloed approach
Ancillary products and services are already an established part of the seat-vending mix for most airlines, but an exciting trend is emerging that points to increasing gains to be had by those willing to embrace the full potential of e-commerce methodology and detach themselves from the siloed thinking of the ...
-
AnalysisANALYSIS: Airports tackle data sharing as they invest in apps
Not so long ago, flying for most of us meant the almost-certain prospect of joining a queue snaking around the airport departure hall to check-in and drop off bags. It was the definitive manifestation of the analogue world at work.
-
Analysis
ANALYSIS: Can airlines tap efficiency gains from connectivity?
The airline industry has yet to fully articulate its vision for the connected aircraft, but the current focus on in-flight connectivity for passengers provides the impetus to establish a robust broadband pipe to the aircraft, creating future opportunities to improve operational efficiencies.
-
Analysis
ANALYSIS: Can airlines harness the power of payment technology?
In the next 10-15 years, it is likely we will take for granted making payments with our smartphones, as opposed to using a card. New and not-so-new providers are elbowing their way into this space. Apple, Samsung, Visa, MasterCard, PayPal, Google, and Vodafone are among today’s front runners, but tomorrow’s ...
-
Analysis
ANALYSIS: What will passengers experience in the hubs of 2030?
Long-haul travellers arriving at a hub airport in 2030 should expect to enter a building powered by the latest technology. It will sell itself on its distinctive experience, with transport connections into the heart of the city. If you are transferring to another flight, your options may include enjoying time ...
-
AnalysisANALYSIS: How airlines are tapping into the Internet of Things
In a world where people casually tout the term disruptive technology, there are few predictions as sure as the coming of the Internet of Things and its potential to change the way we live, travel, and operate businesses.
-
AnalysisANALYSIS: How airports are looking to new technologies
If you think augmented reality sounds as though it is something to be avoided, it is going to become increasingly hard to do so over the coming months and years.
-
Analysis
ANALYSIS: IT Trends survey highlights IROPS focus
Airlines are investing in IT solutions such as self-service rebooking of flights to minimise disruptions and quicken recovery during irregular operations, as the 2014 Airlines IT Trends Survey shows
-
Analysis
ANALYSIS: How to engage with your infrequent flyers
Subject most frequent-flyer programmes to close scrutiny and you’ll find that the vast majority of members are not flying that often and don't have any real engagement with the scheme or the airline. While it may be tempting to shrug off this group in favour of concentrating on the high-spending ...
-
Analysis
ANALYSIS: Collaboration key to improving airport experience
Travelling through an airport in the future will be a vastly different experience for passengers. It will be fast and seamless, with no inconsistent or unpredictable processes and no uncertainty or stress.
-
Analysis
ANALYSIS: How IT-led strategy is transforming airlines
As new technological developments affect every aspect of how carriers are run, IT departments are being integrated into the centre of the airline business structure.
-
News
IN FOCUS: Airports look to IT to help share the loads
There's a quiet mindset change under way in airport IT departments. It is a fresh, customer-focused approach to enabling and integrating business for their...
-
NewsIN FOCUS: Learning lessons from retailers is key to ancillaries potential
Despite all the progress airlines have made with ancillary revenues to improve their bottom lines, a shift to a retail mindset is still key to unlocking the full potential.
-
News
IN FOCUS: Technology key in airports development
Meeting future demand, be it increasing numbers of passengers and their ever-smarter mobile devices or airline business partners seeking to improve efficiency,...
-
News
Playing the long-game for IT merger wins
Once the posturing, negotiating and regulatory minefields of airline mergers have been overcome, the hard work begins on integrating IT to help deliver the...