JetBlue still maintains that its LiveTV subsidiary is not key to its core business, but the airline believes current market conditions are not favourable for a potential sale.

Today during a third quarter earnings call with analysts carrier CFO Ed Barnes said at some point in time JetBlue will enter into a transaction or strategic alliance to "further monetize our investment in LiveTV".

Barnes explains that while market conditions for a potential transaction are improving, they haven't reached a point where JetBlue would be interested in pursuing an agreement.

In June 2008 JetBlue said it had enlisted Merrill Lynch in exploring its options with respect to LiveTV, and at that point the evaluation was less than two months old.

JetBlue purchased LiveTV in 2002 for $41 million. The agreement also included the retirement of $40 million of LiveTV's debt.

Source: Air Transport Intelligence news