JetBlue Airways has taken delivery of its first Airbus A320 and expects another one soon as it gears up for an early February take-off. The 10 aircraft to be delivered this year will sport three different livery patterns using various shades of blue - the favourite colour of chief executive David Neeleman (pictured above). The three patterns will be incorporated into flight attendants' uniforms, signage and marketing. The carrier is also working with fashionable US store Restoration Hardware on furnishings for its terminal space. The unusually well-financed start-up - with $130 million in equity capital from investors such as Weston Presidio Capital, Soros and Chase Capital - expects to start its low-fare flights on 3 February to Buffalo, New York and Fort Lauderdale, Florida, from its base at New York's Kennedy International Airport. It expects to serve 11 cities by the end of its first year.

Source: Airline Business