Fractional ownership giant NetJets Europe is ramping up its sales force in Poland in an effort to secure a larger slice of this lucrative market.

The Lisbon-based company has signed 50 customers across the former Eastern bloc countries of the Czech Republic, Hungary Poland and Slovakia since it began operations in the region five years ago.

It also boasts a 50% increase in traffic to Poland every year for the past three years - including 1,000 flights in 2008 - and the growth is continuing this year. "Maybe we will establish a base in Poland in the future," says NetJets Europe managing director Mats Leander,

There is a five-strong sales team dedicated to the Polish market, says Leander. "Our target is to triple that number over the next three to four years," he adds.

Poland is the biggest country in central and eastern Europe, with huge potential for fractional ownership, the company says. Moreover, the Polish economy has continued to grow through the economic downturn, in contrast to many other European countries.

Source: Flight International