Fractional ownership company NetJets Europe will kick-start a demonstration tour of its Bombardier Challenger 350 business jet on 6 October to drum up sales of its super-midsize offering in “key markets” across the continent.

The Lisbon, Portugal-headquartered company says it has already pre-sold nearly a full aircraft worth of shares. “With enhanced range, performance and customisation, we believe there is real appetite for this unique aircraft within the European marketplace,” it adds

NetJets’ US parent became launch customer for the Challenger 350 in June, and is scheduled to take delivery of eight aircraft this year from an order of 75 of the 10-seat jets placed in May 2013.

NetJets has an inventory of more than 700 business jets worldwide, consisting of 20 models including Cessna Citations, Embraer Phenoms and Dassault Falcons.

However, the Berkshire Hathaway-owned company is renewing and streamlining its fleet as part of its 10-year strategy, and plans to offer no more than two models in each category.

Since 2010, NetJets has placed orders and options for up to 670 new business jets, valued at $17.6 billion.

The orders include 125 light-cabin Phenom 300s – of which it has received 27 – 60 super-large and long-range Bombardier Global 5000 and 6000s, of which 16 are now in service, and 75 Challenger 605s. Deliveries of the large-cabin business jet are set to begin early next year.

All NetJets aircraft are equipped with its bespoke interior, Signature Series, which features advanced in-flight entertainment and a customised cabin.