Brussels Airlines has engaged London-based JPA Design to create a new cabin interior for its Airbus A330 fleet.
The upgrade will cover the entire cabin – featuring business, premium economy, and economy classes – and lavatories.
JPA says the "all-new product range... will launch at the end of 2018".
The design firm says its brief was to capture the Lufthansa Group carrier's "fun and vibrant personality" through the retrofit programme.
John Tighe, JPA's director of transport, states that the design team spent "a great deal of time getting to know the carrier, its people and the culture of Belgium".
"We've discovered the warmth of the locals, the focus on being sociable, the love of their iconic comic characters, and the quirkiness of the unique 'Belgitude' character," he says.
The cabin refurbishment will "not only reflect our DNA, but also offer our guests top-notch comfort", says Brussels Airlines vice-president of product and marketing Tanguy Cartuyvels.
Flight Fleets Analyzer shows the airline has four A330-200s and six -300s in service, and two -300s in storage.