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ANALYSIS: Piaggio's marketing offensive bolsters Avanti Evo's prospects

It has been a tough decade for Piaggio and the P180 Avanti. Deliveries of the iconic twin-pusher – which emerged in the late 1980s and is now in its third iteration, the Evo – have fallen from their market peak of 30 aircraft in 2008, to only two in 2017, due to a mix of broader economic weakness, muddled company strategy and customer apathy.

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