British Airways has revived its "To Fly. To Serve" slogan and coat of arms as part of a pledge to spend more than £5 billion ($7.8 billion) on customer products and services over the next five years.
Centrepiece to the marketing campaign, its biggest for a decade, is a retro style television advert which incorporates elements from the 90-year history of the airline and its predecessors.
The 90s production includes iconic aircraft from BA's history, such as the Douglas DC-3, de Havilland Dragon Rapide, Vickers VC10 and Concorde.
The TV ad will run alongside a print campaign, and will debut at 11:00 UK time on 21 September on BA's Facebook page and then on Channel 4 later that day.
"The motto 'To Fly. To Serve' is part of the DNA of BA," said BA chief executive Keith Williams. "It has real meaning and resonance for today."
Source: Air Transport Intelligence news
