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Boeing secures '797' trademark

Boeing has quietly registered the name ‘797’ as a trademark, European intellectual property documents show.

The US airframer’s application, from its Seal Beach facility, gives little context for the registration beyond identifying that it would cover a range of items including aircraft and aeronautical equipment.

Correspondence filed with the European Union Intellectual Property Office shows that Boeing secured a trademark certificate for the name in August 2017.

Boeing has been exploring a project termed the New Mid-market Airplane, or NMA, but has not given the proposed aircraft a formal identity.

Its traditional numbering scheme would favour the designation ‘Boeing 797’, and media reports have sometimes used the ‘797’ name to refer to the NMA.

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