British Airways is opening an exclusive business-jet service in North America to give premium customers onward access to destinations within the USA and other parts of the continent.
The airline is establishing the service, designated PrivateConnect, in partnership with Cessna division CitationAir.
BA says the service will operate on an instantaneous pay-per-trip basis, taking advantage of a fleet of business aircraft.
Director of strategy Robert Boyle says the scheme illustrates the carrier's "dedication to flying our customers in style", adding that they will be able to avoid up-front jet hire charges and other long-term commitments.
Passengers will be able to book a private jet and travel straight away. As well as airports in the mainland USA, the range of destinations will include points in the Caribbean, southern Canada and Mexico.
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CitationAir's fleet includes a range of types from the six-seat Citation CJ3 to the nine-seat Sovereign.
BA says it will offer a chauffeured car to customers transferring from its regular network service to a PrivateConnect flight.
It also points out that customers will be able simply to use the service to fly between two points in North America, without a transfer.
"Our focus is to align with like-minded, world-class organisations that share our passion for excellence and our high standards for extraordinary customer experience," says CitationAir chief Steve O'Neill.
German flag-carrier Lufthansa offers a similar service, Lufthansa Private Jet, giving customers the option of connecting between the carrier's hubs and destinations of their choice in Europe.
Source: Air Transport Intelligence news
