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China Eastern unveils new logo

China Eastern Airlines has unveiled a new logo, its first change in over 30 years.

The new design retains the distinctive swallow image as well as the red and blue colours on the carrier’s original logo.

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China Eastern Airlines

The airline says it will introduce a new livery with the re-designed logo painted on the tail fin of its incoming Boeing 777-300ER this month. The fuselage of the new aircraft will be painted white, without the red and blue lines that span the aircraft's length now.

China Eastern expects to take about five years to roll out the new livery across its fleet.

Flightglobal’s Ascend Fleets database shows that the state-owned carrier has a fleet of 264 aircraft in service.

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