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Flight Focus eyes new customers for its AMDS system

Singapore-based Flight Focus is in talks with several airlines to sell its Advanced Mission Display System (AMDS), after inking a deal with launch customer AirAsia in June last year.

The company has begun discussions with Myanmar Airways International (MAI), Malaysia Airlines (MAS), Air India, and two other European airlines to equip their fleets with the same system.

"We can't provide details, but we are in extensive talks with two European airlines and they're showing interest in our system," says Kunal Sharma, Flight Focus's director of global sales.

Under the contract with AirAsia, the company's systems are installed on board the group's short-haul fleet of Airbus A320s, as well as long-haul associate AirAsia X's Airbus A330s, Airbus A340s and upcoming Airbus A350s.

Flight Focus says that the AMDS is the world's first fully-integrated Class III Electronic Flight Bag (EFB) flight support system. This provides wide functionality for the delivery of comprehensive flight information, which will be updated during all stages of the flight.

The cockpit to ground messaging system allows rapid communication between the flight crew and the ground staff, which will cut costs and make airline operations more efficient, it adds.

"AirAsia X is extremely pleased to be working with Flight Focus as our AMDS provider for our A330 and A340 long-haul fleet. The AMDS provides us with operational efficiencies, especially into back office functions, enabling us to continue to provide superior services to our guests," says AirAsia X CEO Azran Osman-Rani.

The agreement includes the provision of support services by Flight Focus from its centre in Singapore, says the company. Their in-house customisable system will also allow airlines to specify their requirements according to their needs, it adds.

Azhanudin Shah Azman, the airline's Head of Flight Operations, says that the value of the AMDS system is that it "provides the flight crew with a technically advanced cockpit device, customised around AirAsia X's operational and safety requirements."

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