The Airbus A380 continues to be Emirates’ most in-demand product seven years after entering service with the carrier, says Hubert Frach, the carrier’s divisional senior vice-president, commercial operations west, responsible for sales in the Americas, Europe, Africa and the Russian Federation.
“There is no change in terms of attractiveness of the A380,” says Frach. “The load factor for the A380 fleet is above average [compared with the Emirates fleet overall] and for us it is a profitable aircraft. It is a customer magnet.”
The airline’s flagship continues to be a popular choice among travellers, who frequently choose it over other Emirates services, says Frach. “The product speaks for itself”, and “it is no problem at all” to fill the extra seats on an A380 when a route is upgraded from a smaller type, he says.
As more of the type join the fleet, the number of routes where passengers can transfer from A380 to A380 at Emirates’ Dubai hub is increasing.
“The more we receive, the easier it is to develop selling propositions,” says Frach. “From a marketing point of view, it is easy to grasp. Everyone knows they will obtain a top premium product in all classes.”