Arconics has successfully deployed of its latest wireless IFE platform, CloudStore, which entered service with Tigerair Australia on 23 March.
The Dublin-based company certified and deployed the customised app in time for the launch of Tigerair Australia’s international flights from Adelaide, Melbourne and Perth to Bali last month.
Tigerair opted to configure its CloudStore platform to include both free and paid entertainment content, including movies, television, music, flight information, a moving map, onboard product and service options, and destination information.
The system, demonstrated at the Aircraft Interiors Expo in Hamburg, has been approved by six Hollywood studios and has been certified by Australia’s civil aviation authority (CASA) for gate-to-gate use, meaning passengers can access its content on their personal electronic devices from the moment they board the aircraft until the moment they disembark.
“We have seen significant uptake and interest in the CloudStore app from passengers in the first week of the IFE product offering, showing us that there is a real appetite for BYOD [bring your own device] delivery of in-flight entertainment,” says Tigerair Australia commercial director Adam Rowe.
“We are excited about this growing opportunity for sales of IFE content and believe that, as we grow this ancillary revenue channel, it will become a valuable product for Tigerair Australia.”
Arconics chief commercial officer Fergal Murray says the Tiger-air deployment represents just the beginning of the airline’s potential uses for the CloudStore app, noting the company is “already working with Tigerair on a series of enhancements”.
“Tigerair is one of the first low-cost carriers to deploy IFE. Enhancing the passenger experience while contributing to the bottom line has long been a holy grail for carriers,” says Murray.
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