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INTERVIEW: Virgin America chief executive David Cush

With its cabin mood-lighting and safety video set to a tune so catchy you can’t get it out of your head even after landing, California-based Virgin America has taken pains to set itself apart from the rest of the US airline industry. The fun starts even before passengers get on their flight: “A is for awesome,” said a Virgin America gate agent while boarding passengers by group on a recent flight Airline Business was on.

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