European leisure group TUI has converted 18 Boeing 737 Max orders to the newly launched Max 10 variant.
TUI Group has 70 outstanding orders for Max variants, says Boeing. It did not specify which variant the Max 10s would be replacing.
"Being the first to fly the new larger 737 Max 10 in Europe means we'll be able to take more customers on holiday in the most advanced, most comfortable and most fuel-efficient aircraft," states David Burling, the TUI board member with responsibility for the group's airlines.
TUI has also converted 10 of its 50 Max options to the Max 10, Boeing says.
The Max 10 variant was launched this morning at the Paris air show.