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Philippine Airlines taps Panasonic for IFE

Philippine Airlines has contracted Panasonic Avionics to supply its eX2 in-flight entertainment (IFE) system on six new Boeing 777-300ER aircraft and via retrofit on four Airbus A340-300s.

"The decision to choose Panasonic represents a unique strategic direction for Philippine Airlines, as we require a quality IFE solution that provides a simple, powerful, redundant system that will allow growth well into the future," says Philippine Airlines VP marketing support Felix Cruz.

"We chose Panasonic eX2 because it has proven to be the most functional and reliable IFE technology and believe in Panasonic's vision and commitment to help Philippine Airlines deliver significant entertainment value to our passengers."

Deliveries of aircraft equipped with eX2 - which provides full audio/video on demand (AVOD) - are expected to begin in 2009. Financial terms of the agreement have not been disclosed.

The deal is an extension of a relationship that dates back to the early 1990s when Panasonic supplied S2000e to the carrier. Since 2006, Panasonic has started delivering eFX for Philippine Airlines' new Airbus A319s and A320 with AVOD in business class for a fleet build-up of 15 aircraft.

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