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Turkish plans massive rebrand

Turkish Airlines (THY) intends to undergo a complete rebranding effort and has contracted UK design group Priestmangoode to handle the wok.

The contract calls for an interior re-design across the entire Turkish fleet as well as the airline's ground services, lounges and check-in counters, says a spokeswoman for Priestmangoode.

"Retrofitting the new design concept across the entire fleet will happen simultaneously with the start of ground service projects, defining key brand messages through signature colours and creating a clear link between the cabin interiors and the entire passenger experience through the airport terminal," says the spokeswoman.

Priestmangoode will also consult on the airline's livery.

The contract comes as Turkish is engaged in a fleet renewal programme. According to Flightglobal's ACAS database, Turkish holds orders for seven Airbus A330-300s and 12 Boeing 777-300ERs.

The carrier is also assessing the Airbus A350 and Boeing 787.

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