Meanwhile, Horizon Air, the north-western US-based Alaska Airlines regional carrier, may have accidentally discovered the secret to "turboprop avoidance" - the phenomenon whereby passengers book a regional jet wherever possible in preference to a turboprop. The carrier says: "We haven't really had to do anything differently. The Dash 8-400 is new, it's fast and - of course - we offer a special kind of in-flight service featuring guest microbrewery beers and northwest wines. It kind of has the effect of making people forget."
Source: Flight International