Airbus is co-operating with flexible-screen specialist Royole Technologies to develop aircraft-cabin applications.
The airframer says its Airbus China Innovation Centre (ACIC) has signed a memorandum of understanding with Royole to investigate the use and commercial opportunities of flexible displays and sensors on passenger aircraft.
Together, the two companies intend to build a "futurised, digitalised and personalised cabin to further improve the cabin environment, cabin safety and energy saving", adds Airbus.
The European manufacturer says it established the ACIC facility in Shenzhen to "fully leverage local advantages including innovative talents, partners and the ecosystem".
Already operational, the site will be have its official opening in early 2019.