Immfly has won a contract from Eastern Airlines to install its WIFE platform on nine Boeing 767s. The carrier’s passengers will be able to access a portfolio of video and audio content from big Hollywood studios. The platform will also be made available in multiple languages to serve the airline’s demographic profile.

Eastern and Immfly will use the platform to offer integrated digital services, which include a combination of revenue generation tools. These tools will be making their debut in the US market, and will allow Eastern to benefit “from a combination of revenue streams never before seen in the North American market”, Immfly says.

“Eastern looks forward to launching Immfly’s Connected Digital Services Platform across its full fleet,” says Eastern’s president and chief executive, Steve Harfst. “We see a clear opportunity to enhance our service and operations with one of the most innovative propositions in the market, delivering a premium IFE experience to our passengers while fortifying our competitive edge.”

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Source: Flight Daily News