United Airlines is moving to tie together its growing portfolio of operations under a new "reinvigorated" brand accompanied by a global media campaign.
The new livery will establish a consistent look across United mainline, United Express, and its recently launched low-fares unit Ted. Unlike the DeltaAir Lines low-fare subsidiary Song, which has few ties in brand terms with its parent, United has chosen to keep Ted closely aligned with the airline's master brand.
Aircraft will have a dark blue belly, a white top and the words "United" on the front sides of the fuselage, dispensing with the predominantly gray livery that United aircraft have featured for the past several years.
Source: Airline Business
