Australia’s Virgin Blue is launching a daily non-stop service from Melbourne to Mildura, a small regional route that is currently only served by turboprop aircraft from rival carriers.

Virgin Blue says in a statement that it will be launching a daily non-stop service on the route stating on 13 October.

It will be using 78-seat Embraer 170s which are “25% quicker than the existing turboprop aircraft currently operating on the route”, making the flight time 1hr compared to 1hr 20min, it says.

Virgin Blue E-170 
 © Virgin Blue

The competitors on the route are Regional Express and QantasLink which operate Saab 340s and Bombardier Q-series aircraft respectively. Each has around 25 flights per week on the route according to Innovata.

Mildura is a large rural town on the Murray River bordering the states of Victoria and New South Wales. The main industry there is fruit orchards and fruit processing.

Source: Air Transport Intelligence news

Source: Flight International