Icelandic budget carrier Play is to extend its European network to Amsterdam over the summer, to reinforce its transatlantic bridge network.
The new route, which will open in the first week of June, will bring the carrier’s network up to nearly 40 destinations, two years after it commenced services.
Play will operate five-times weekly to the Dutch hub.
It is promoting the link as a further option to reach North American cities via Reykjavik. Play serves New York, Boston, Washington, Baltimore and Toronto.
The transatlantic connection would compete against non-stop services from carriers including KLM, Delta Air Lines, United Airlines and Air Canada.
US budget airline JetBlue Airways has also revealed that it is taking daily slots at Amsterdam for flights from New York JFK and Boston.
Play chief executive Birgir Jonsson describes Amsterdam as a “vital destination” for the bridge. “We aim to give the competition a run for their money with our low prices,” he says.
This year Play is intending to expand its fleet from six to 10 Airbus A320neo-family aircraft.