It is the always the most eye-catching designs that receive the most attention. A rotorcraft featuring an entirely new architecture is sure to gain more publicity than a new helicopter that looks, well, pretty much like any other helicopter. It may have details that lift it over previous designs but if, to the casual observer, nothing radical has changed, it is likely to be overlooked. That truism applies even more strongly to engine upgrades, where there is little visual clue to the modification.
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