Canadian leisure carrier Air Transat unveiled its new livery in a ceremony marking the company's 30th anniversary on 13 November in Montreal.
The new design, painted on an Airbus A330-200, comes as the Montreal-based carrier embarks on a major fleet transition where it will retire aging Airbus A310s and acquire new A321LRs.
The newly-painted A330 (registration C-GTSN) shows off a white fuselage bearing the airline's name in blue, and a light blue tail emblazoned with Air Transat's star logo. The star logo is also on the aircraft's winglets, while its name is also painted on the jet's belly.
Air Transat's new livery on its first repainted A330, in the company's Montreal hangar on 13 November.
An artist's rendition of an Air Transat A330 in the new livery
The design marks a change from the previous livery, which had a darker tail and a blue star emblem.
The aircraft was painted in Rio de Janeiro and the airline says it covered the jet's tail and front fuselage with decals on its return flight to Montreal. The company, a division of tour company Transat AT, will now begin the process of repainting other A330s in the fleet.
The ceremony also marks 30 years to the day of the airline's inaugural 14 November 1987 first flight from Montreal to Acapulco.
Speaking to reporters prior to the event, chief executive Jean-Marc Eustache describes Air Transat as having evolved in the last 30 years into an integrated tour operator that owns an airline, hotels and a wide distribution network.
He describes Canada's aviation industry as being increasingly competitive, but says Air Transat is adapting by updating its fleet with new A321LRs.
Air Transat faces competition from rapidly-expanding Air Canada, as well as WestJet which has announced orders for Boeing 787s as part of an international expansion bid.
Air Transat announced in July that it signed an agreement to lease ten A321LRs from Dublin-based leasing company AerCap, with deliveries between spring 2019 and fall 2020.
It later signed a fleet-sharing deal with Thomas Cook. Under that agreement, Air Transat will operate some of Thomas Cook's A321s during winter, and Thomas Cook will operate at least one Air Transat A330, the company said.
The carrier primarily operates two distinct route networks: one connects major Canadian cities to European leisure destinations while the other links Canada to warm-weather destinations in the USA, Caribbean, Mexico and Central America.