Panasonic Avionics has teamed with Adobe to enhance content delivery and data collection capabilities on the next generation of in-flight entertainment and connectivity (IFEC) services to drive airline loyalty, ancillary revenue and operational efficiencies.

Under the link-up Panasonic will integrate Adobe Experience Cloud’s content delivery, data, journey orchestration and experience intelligence capabilities into its onboard IFEC systems, with the aim of easing the distribution of content for in-flight services while generating and activating on data from passengers’ real-time onboard services, transactions, and in-trip experiences.

Panasonic digital services

Source: Panasonic Avionics

Panasonic says airlines will gain behavioural insights from customers’ IFEC interactions to accelerate service and enhance loyalty while connecting the in-flight experience throughout passengers’ journey. It adds that airlines will benefit from data updates in real time and, by utilising AI-driven insights, can deliver and activate the right passenger experience across every channel.

Panasonic Avionics’ vice-president, digital solutions Andrew Mohr says: “The cabin experience offers enormous untapped potential to deliver new value to airlines and their passengers through IFEC. Pre-integrating Adobe’s services will provide valuable and insightful data to airlines so they can further improve the in-flight experience for their customers.”

Adobe’s global head of industry strategy for travel, Julie Hoffmann, says: “Working with Panasonic Avionics, Adobe Experience Cloud transforms all airline passenger data to create actionable customer profiles, whilst ensuring privacy is respected and data is securely stored.

“Together with Panasonic Avionics, we are unlocking the value of data for airline teams, accelerating personalized experiences and services in-flight, that passengers now expect.”