New Taiwanese low-cost carrier V Air has revealed its brand and named its chief executive at an event held on 24 March.

The logo features the Formosan Black Bear, which parent company TransAsia Airways says reflects its mission as Taiwan’s first low-cost carrier.

It has also set a goal of commencing operations in September, with two to three Airbus A320s or A321s, operating services to Northeast and Southeast Asia.

V Air logo resized

V Air aircraft

TransAsia Airways

“TransAsia Airways is Taiwan’s first privately owned airline company, and after 63 years, V Air will become Taiwan’s first budget airline brand,” says Trans Asia's chairman Vincent Lin. “In the future, TransAsia Airways will join forces from the two brands through different strategies, allowing consumers to explore more possibilities in terms of both time and price considerations.”

At the same time, it named Eleni Lung as chief executive of the low-cost carrier. Prior to her appointment, Lung was content programming director at Yahoo! Kimo, and assistant vice-president of financial information develop department at Systex Corporation.

TransAsia’s chief auditor Belle Liang will also join as chief financial officer.

Rival carrier China Airlines (CAL) is planning to launch its own low-cost carrier in a joint venture with Tigerair. Tigerair Taiwan will be 90% owned by CAL with Tigerair holding the remainder, and plans to launch services with three A320s by the end of the year.

Source: Cirium Dashboard