Low-cost carrier Tiger Airways has been rebranded as Tigerair, as it seeks to improve passenger connectivity through Singapore.

The rebranding means that its subsidiary in Australia, Tiger Airways Australia, will become Tigerair Australia. The carrier has yet to confirm if its affiliates in Indonesia and the Philippines - Mandala Airlines and Seair - will be rebranded.

A contemporary grey rounded font typography, with brushing orange accents replaces the leaping tiger that used to be the main element of Tiger Airways' logo.

Tigerair says it is creating synergies between its carriers based in Singapore, Indonesia and the Philippines by allowing passengers to book connecting flights via Singapore.

It also plans to introduce mobile and web check-in options, improve the capabilities available on its mobile phone applications, allow passengers to amend bookings online and give them the option to pre-order meals.

"We have initiated a series of changes since late last year, and this brand identity should be seen as a reinforcement of our commitment towards a better and bolder Tigerair," says the group's chief executive Koay Peng Yen.

Source: Air Transport Intelligence news