All Strategy articles
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NewsAir Canada sees flexibility from new A350-1000 order
Air Canada is highlighting the flexibility the additional range the Airbus A350-1000s it has just ordered will give it, as it readies to begin services with two other new aircraft types this year.
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NewsNorwegian has no plans to copy Wizz with ‘premium’ seating option
Scandinavian low-cost carrier Norwegian will not be copying Wizz Air’s recent decision to roll out a ‘premium’ seating option across its network, arguing its product is already better suited to market trends.
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NewsBuoyant Norwegian could grow fleet ‘more aggressively’ in coming years
Scandinavian low-cost carrier Norwegian has cited the options it has to grow its fleet by more than current projections in the coming years amid a positive demand outlook.
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NewsCopa plots more growth after strong 2025
Copa Airlines expects profits to remain strong this year on double-digit capacity growth after turning in another bright financial performance in 2025.
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NewsVirgin Australia rejigs senior leadership
Virgin Australia has reorganised its senior leadership team, with the appointment of a new chief customer officer and the departure of its strategy chief.
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NewsFrontier to return and defer dozens of A320neo-family jets
Frontier Group has reached preliminary deals to defer delivery of 69 Airbus A320neo-family aircraft from the manufacturer and to return 24 aircraft early to lessor AerCap.
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NewsStabilised Finnair shifts to strategy implementation after ‘strong’ end to 2025
Finnair recorded a “strong” fourth quarter of 2025 and has achieved what it calls a “stable financial position”, positioning the business to roll out the refreshed strategy it unveiled in November
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NewsAirAsia X launches Middle East hub with return to London
AirAsia X has confirmed that it has chosen Bahrain as the Middle Eastern hub that will enable it to expand services into Europe and Africa, including daily flights to London Gatwick from mid-2026.
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NewsFormer Sunwing president takes over at Flair
Former Sunwing Airlines president Len Corrado has become the new chief executive of Flair Airlines following the departure of Maciej Wilk.
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NewsUnions call for change at top of American Airlines
Unions representing pilots and cabin crew at American Airlines have called for changes at the top of the business in recent days, expressing concerns about many aspects of the US major’s performance and strategy.
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NewsWizz to roll out ‘premium’ seating option across whole network
European low-cost carrier Wizz Air will roll out its ‘WIZZ Class’ premium seating product across its entire network following a trial that saw take-up “exceed expectations”.
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NewsLabour negotiations key as Icelandair seeks to improve on full-year loss
Icelandair Group is keen to secure new collective agreements with key employees, after a loss-making 2025 in which the weaker US dollar against the Icelandic krona weighed on its profitability while exacerbating concerns about salary trends in its home country.
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NewsAir India orders more Max jets and converts 15 A321neos to XLRs
Air India has topped up its 737 Max orders with Boeing and opted to convert some of its Airbus A321neo orders into the XLR variant as it continues on its transformation journey under Tata Group ownership.
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NewsWizz clarifies US rights request is for World Cup and not scheduled services
European low-cost carrier Wizz Air has explained that it has no plans to operate scheduled services to the USA and that a recent request for rights to fly to the country is based on an opportunity to operate charter flights for the football World Cup.
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NewsCathay sees Southeast Asia ‘growth engine’ opportunity
Cathay Pacific sees a “good chance” for growth in Southeast Asia, pointing to strong travel demand, as well as airport capacity expansion in the region.
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NewsAmerican reeling from largest weather-related disruption in airline’s history
While all US airlines were impacted by the storm to some degree – with Delta Air Lines and United Airlines both suffering from major network disruptions – American appears to be the hardest-hit carrier.
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NewsGol names interim board chair following death of founder Constantino de Oliveira Junior
Brazilian carrier Gol has confirmed the death of its founder and board chairman Constantino de Oliveira Junior, who reportedly succumbed to cancer in São Paulo on 24 January.
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NewsIndiGo counts cost of ‘falling short of standards’ in December meltdown
IndiGo’s operational meltdown in December was among several exceptional items weighing on the low-cost carrier’s financial performance during its fiscal third quarter.
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NewsSouthwest completes 737-700 cabin modifications for assigned seating launch
Southwest Airlines has completed cabin modifications across its Boeing 737-700 fleet, removing one row of seats from each aircraft ahead of launching assigned seating and extra-legroom options on 27 January.
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NewsMalaysia Aviation Group reorganises senior leadership as new CEO takes helm
Malaysia Aviation Group (MAG) – the parent company of Malaysia Airlines – has reshuffled its leadership team, more than a week before its new chief executive takes the helm.