Asian carrier Bhutan Airlines is to install the localised AirFi wireless system for in-flight entertainment on its Airbus A319 fleet.
The AirFi equipment will enable passengers to access content on personal devices, including films, TV programmes and reading material.
Bhutan Airlines operates to six international destinations, including Bangkok, Delhi and Kathmandu, from its Paro base.
AirFi’s system comprises a compact battery-powered installation which provides internal wireless service. The carrier has committed to the system, says AirFi, in order to gain an advantage over local rival operators.
“Many of the airline’s regional competitors offer no IFE service to passengers,” it adds.
“Early feedback from passengers shows that the [moving map] has become the most popular element.”
Bhutan Airlines chief Pema Nadik says the system will “significantly enhance” its passengers’ travel experience.
“These new systems are part of our ongoing efforts to improve our services and provide our customers with the highest level of comfort and convenience,” adds Nadik.
AirFi says the system can expand to include tailored features such as on-board sales to generate ancillary revenues.