Qantas has named a new head for its loyalty unit, as well as a new chief customer officer.

Olivia Wirth has been tapped to head the company's loyalty business, replacing Jayne Hrdlicka who announced her departure from the Qantas Group in December 2017.

A nine-year veteran of Qantas, Wirth is now the chief customer officer.

Replacing her in the chief customer officer role will be Vanessa Hudson, a 23-year veteran of the company whose current role is executive manager of sales and distribution.

“At the senior executive level we have a number of very high calibre individuals who have a deep understanding of our business, and Olivia and Vanessa are two standout examples of that,” says chief executive Alan Joyce.

“Olivia has been on the Group Management Committee for eight years and has very successfully led the Qantas brand, including managing the marketing function for Frequent Flyer, as part of her portfolio. It’s a business she understands well and that will benefit from her strong customer analytics and marketing experience as this part of our portfolio keeps expanding."

“Vanessa has led many key customer improvements over her 23 years at Qantas, including the introduction of Neil Perry and Rockpool into our in-flight dining and the complete re-design of our domestic check-in experience. Combined with her understanding of our network and fleet, Vanessa will lead the many initiatives happening across the Group to keep improving the experience for our customers.”

Source: Cirium Dashboard