All In depth articles – Page 36
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In depthInternational Flight into the swinging ’60s
How Flight, which marks 110 years, set its sights on international leadership and readership
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In depthFlight soars into its fifth decade
The latest in a series of articles marking Flight’s 110 years in aviation publishing examines how the magazine evolved during the 1950s as the industry went from strength to strength
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In depthThe 1940s – Flight goes to war
As Flight magazine marks its 110th anniversary, we look at the highlights of our fourth decade
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In depthWe fly the Pilatus PC-24
When it entered the jet club, Switzerland’s Pilatus promised a ‘new’ category: super-versatile jet; we fly the PC-24
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In depthThe 1930s – storm clouds gather
As Flight magazine marks its 110th anniversary, we look at the highlights of our third decade
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In depthAviation roars into the 1920s
As Flight magazine marks its 110th anniversary, we look at the highlights of our second decade
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In depthFlight International refresh – and our first decade
As Flight International celebrates its 110th anniversary, we mark this milestone with a series highlighting the evolution of the world’s “first aero weekly” through our 11 decades in print
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In depthAccident inquiry reports from the second half of 2018
Accident reports issued during the second half of 2018
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In depthPilot-automation mismatch is still cause for concern
2018 saw a spike in air accidents but trends remain good
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In depthEmbraer's Praetor 600 flight test
Brazilian airframer Embraer will celebrate its 50th anniversary next year. Its first three decades were focused on military and civil transport offerings, but the beginning of the 21st Century saw it test the business jet market waters with the Legacy Executive, later renamed the Legacy 600.
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In depth
FLIGHT TEST: Airbus A350-1000 takes growth in its stride
When Airbus first set out back in 2004 to develop a new widebody under the A350 designation, it originally posited an upgraded version of the existing A330 twinjet. Having taken aim at the then-new Boeing 787, Airbus quickly realised that this derivative programme would be handicapped in the race against the Dreamliner – and went back to the drawing board.
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In depthFLIGHT TEST: Bombardier Challenger 350
Bombardier launched its Challenger 300 in 1999 and defined the super-midsize market segment; we fly its successor
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In depthSPECIAL REPORT: Social media as more than a tool for marketing
Given the rapidly evolving channels through which airlines can connect with their customers, developing a consistent strategy to maximise this opportunity can be problemtatic.
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In depth
Marketing special report: Going Viral
What does it take for a video campaign to be a runaway success - and can an airline really measure the impact of the ‘feel-good factor’ on its bottom line?
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In depthMarketing special report: Social media
Airlines from around the globe are adopting social media marketing strategies to connect with passengers on a deeper level. Their aim: to create brand ambassadors for years to come
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In depth
Marketing special report: Airline websites
Can airlines still turn to the Internet to differentiate and gain a competitive advantage, or are all airline websites starting to look the same? Report by Brendan Sobie in Washington Over the past 15 years the Internet has clearly driven dramatic shifts in the airline industry. ...
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In depth
Marketing special report: The credit card trap
By Sandra Arnoult Credit card companies are reaping the benefits of increased online transactions, but airlines are studying the bill and calling for better terms as alternative forms of payment gain ground, writes Sandra Arnoult in Washington Using the Internet to book flights and purchase ancillary services has been a ...
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In depth
Marketing special: Born of necessity
The power base of global distribution systems (GDS) in the Asia-Pacific remains firm, unlike in Europe and the USA, but carriers are seeking cost savings and better-value services
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In depth
Marketing special: Come together
Ownership changes and consolidation have reached global distribution systems (GDS) as they adapt to a tougher business environment
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In depth
Marketing special: The perfect package
How can airlines package car hire, hotels and insurance on their websites to boost their ancillary revenues?