British Airways’ celebration of its 100th anniversary got underway in style this week with the unveiling of the first of several aircraft to be painted in retro liveries.
The first aircraft, a Boeing 747-400 (registration G-BYGC), has been repainted in the BOAC scheme worn by the BA predecessor airline during the 1960s and early 1970s.
“We want to really celebrate everything that’s happened over the past 100 years, and then over the course of the year we will move forward and look to what the next 100 years looks like,” says Hamish McVey, head of brand and marketing at British Airways.
A big part of celebrating our heritage is celebrating some great moments in BA’s history, such as BOAC,” he adds. “So it’s really great we’ve got our first retro livery on this 747.”
BA is expected to reveal further details soon of its plans for further "retrojet" liveries, which are rumoured to include earlier British Airways schemes along with BEA, which was BOAC’s short-haul contemporary.