Asian online travel booking service Zuji has added seven new airline shareholders following its "soft launch" in Australia and Singapore.

The Singapore-based company now includes Dragonair and Philippine Airlines as shareholders, as well as the five airline shareholders of Japanese travel site Tabini - All Nippon Airways, Japan Air System, Japan Airlines, Northwest Airlines and United Airlines. Founding shareholders include most major Asia-Pacific carriers, although Air New Zealand decided against an equity stake.

Zuji aims to have business-to-consumer and business-to-business elements. It offers bookings with more than 700 airlines, 56,000 hotels and 50 car rental companies.

Following the launch of the online service in Australia and Singapore, the facility will later be expanded to cover Brunei, Hong Kong, Malaysia, New Zealand and Taiwan.

Source: Airline Business