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Who’s this category for?
Air shows – both public and trade
Criteria: the Best Air Show Website is awarded to the website that showed the best and most comprehensive coverage of the show in question (pre, during and post show), a clear and effective use of multimedia, strong and intuitive site navigation and design.
Judges: Kevin O’Toole (Head of Strategy – Flight), Alan Peaford (Director - Aerocomm)
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Air Venture – Oshkosh
www.airventure.org
Features: provides detailed information about the show, including essential information for visitors planning to fly in. Fast and simple interface. Offers RSS for latest news.
Judges liked: this site doesn’t just provide all of the information that you could possibly need, it also embodies the great spirit that makes the show such a great event. The videoed interviews and pilot experiences of arriving at the world’s greatest meeting of aircraft really get close to the action. Both the advanced information and the post-show news really work well.
Silver
Red Bull Races
www.redbullairrace.com
Features: tracks the Red Bull AirRace World Championship keeping fans up to date wherever they are in the world. Interviews with pilots and videos of them in action. Venue information for visitors.
Judges liked: this is an excellent site and works on a rolling basis through the whole air race seasons. Good links to the TV promotion and encourages users to return regularly to the site for more.
Bronze
Royal International Air Tattoo
www.rafcte.com/airshow
Features: covers one of the biggest military fly-ins in the world and provides up-to-date visitor information and multimedia. Interactive elements such as email newsletters and blogs and downloads offer multi-dimensional online elements
Judges liked: the site does a great job in showing the world just why the 2008 event had to be cancelled while still showing the excitement from the validation days. Looking forward, the site comes into its own featuring easy navigation and enjoyable blogs.
Source: FlightGlobal.com