Romanian low-cost carrier Blue Air is to switch its London flights to Heathrow from December and launch Frankfurt services next summer as it bids to challenge network carriers in their hubs.
Blue AIr has served London Luton airport since 2012, but will begin Bucharest to Heathrow flights from the start of December. The airline will operate five weekly flights to Heathrow during the winter, rising to 11 services a week in the summer.
Blue Air chief commercial officer Krassimir Tanev says: “[The] London Heathrow launch sets a new pivotal milestone in Blue Air’s network strategy and confirms our commitment to deliver best in class ultra-low cost airline experience to the benefit of our customers who could now have additional travel options at an affordable price.
”Heathrow is not only a preferred and most convenient option for London travelers, but also one of the most important intercontinental hubs for Europe. Blue Air intends to partner with several Heathrow carriers to enrich the connectivity for Romanian customers worldwide.”
Blue Air is also advertising the launch of daily flights to Frankfurt from 28 March.
The new routes will see Blue Air compete directly with Romanian flag carrier Tarom, as well as British Airways and Lufthansa respectively.
Earlier this month Blue Air began competing with Tarom on services to another major European hub when it launched Bucharest flights to Amsterdam.