Air Malta has unveiled its new livery after detailing its new corporate vision and brand strategy today.
"With our new brand strategy and identity, we are ideally positioned to become the ambassador and guide of choice to the very best Malta can offer," says Air Malta chief executive Peter Davies.
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The airline sasy the new brand is bold, colourful and confident, and displays a new sense of pride in being the airline of the Maltese Islands. "The design reflects the uniqueness of the Maltese islands with their proud heritage, colours, culture, symbols, hospitality and language," it adds.
Air Malta, which recently secured European Commission approval for its restructuring plans, says the new brand strategy will be progressively rolled out over the coming months.
Source: Air Transport Intelligence news
