When the Airbus A380 began flying passengers in 2007, the manufacturer hailed the double-deck transport as a game-changer. It still does, citing the emergence of space-constrained hubs as the key factor that will force airlines to seek out the largest-capacity aircraft on the market. However, total sales of just over 300 superjumbos – around half of them to Emirates – have failed to bear this out. Despite plaudits from customers and travellers alike, perhaps the best that can be said of the A380 is that it is outselling the passenger version of its even less popular ultra-large rival, the Boeing 747-8.
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