Italian carrier ITA Airways will take its operational fleet of Airbus A350-900s to four – half of the eight planned – in June, through the introduction of a twinjet with a minimalist livery intended to highlight sustainability.
The aircraft is largely white, in contrast to the distinctive blue which dominates the airline’s colour scheme, and carries ‘Born to be Sustainable’ titles behind the carrier’s name.
ITA says this illustrates its “foundational commitment” to combining growth and financial strength with environmental responsibility.
It has embarked on a number of initiatives – including focusing on fuel consumption in flight and ground operations, investment in sustainable fuel, use of sustainable materials, and carbon offsets – to achieve its aims.
The carrier says it plans to reduce the footprint of its value chain, rethinking supply processes and minimising waste.
ITA says the latest A350 will operate from Rome to Los Angeles, New York and Buenos Aires.