ANALYSIS: How Embraer attracted a global audience to the KC-390 roll-out

KC-390 front - Embraer

Towed through a haze of green and yellow smoke, depicting Brazil’s national colours, and columns of fireworks, the civilian-marked KC-390 exited Embraer’s construction hangar in Gavião Peixoto into an apron spot located directly in front of guests at a roll-out ceremony on 21 October.

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