Boeing is appointing 20 "country presidents" to spearhead foreign acquisitions, find take-over targets and partnerships, deal with customers and transform Boeing's image from that of "a US company selling abroad, to one of a business with a true global footprint". The company has appointed executives in Italy, Japan, South Korea and Spain.

A UK president will be named later this year, with Australia, Brazil, Canada, China, France, Germany, India, Israel, Mexico, Russia, Saudi Arabia, Taiwan, Turkey, the European Union and NATO to follow. Boeing is picking former public servants and diplomats to lead local initiatives. Senior vice-president international relations, Tom Pickering, who joined Boeing in 2001 after a career as a US ambassador, is heading the drive. He says Boeing has failed at times due to lack of local experience.

Source: Flight International