The North West Aerospace Alliance (NWAA) is looking to further its international links at the Paris show this week.

And to help it get noticed is the ever-faithful robotic dog, which will be putting on its usual performance at the alliance stand (Hall 2B, K13).

Marketing manager Paul Hughes says the dog has become something of a feature at airshows around the world but the NWAA is here on serious business.

"The robotic dog always draws big crowds and gets us noticed, but there's serious business in hand as our members look to boost their order books and explore the opportunities for joint ventures and partnering agreements, which have come sharply into focus with the globalisation of the aerospace industry."

The NWAA represents more than 140 companies in the aerospace and high technology industries in the north-west of England.

The NWAA has been busy, forging links to 24 aerospace groups around the world and is constantly on the lookout to network at organisational level and among its member companies.


Following the Farnborough show last year, delegations from countries such as India, Malaysia, Canada and Italy have made the journey to the north of England and outward missions to Spain and Canada have also taken place.

Alliance international trade manager Jane Lord says the NWAA members are embracing the fact that overseas companies are now viewed as business allies.

She says: "With globalisation of the aerospace market, companies in the north-west are accepting the fact that overseas companies should no longer be viewed as outright competitors, but as potential partners who can help them break into new markets.

"We are looking to link together companies with complementary products or services and to examine ways they can co-operate to develop their business together."

She says groups from six overseas markets are scheduled to meet with the NWAA at the Paris airshow and more outward missions, such as trips to France and Italy, are planned in the near future.

Source: Flight Daily News