Brazilian aircraft manufacturer Embraer is aiming at breaking into the fledgling Middle East regional aircraft market and is exhibiting in the Gulf for the first time.

Globally, sales of the 50-seat EMB-145 regional passenger jet are ahead of plan and the company is confident that success will continue with the derivative

EMB-135 jet for 37 passengers.

James Beard, vice-president sales, Europe, Middle East and Africa, says: "We are getting a lot of interest in the EMB-135 in Europe from new operators and we

are also going through a process of establishing a stronger presence in the Middle East and Africa. This is being bolstered by a dedicated group of people in the

region strengthening the marketing and sales activities of Embraer products."

This determination to succeed in the Middle East is visible here at the show where, for the first time, Embraer has a stand (B450).

Director of sales John Doyle says: "We're feeling buoyant and bullish at the moment and it's a mood we want to maintain.

"Our aim is to make greater inroads into the Middle East so from now on the Dubai air show will be a permanent fixture in our future marketing plans."

Source: Flight Daily News