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​ANALYSIS: How airlines can adapt to an 'appified' world

People today are connected – at home, on the go and even in flight. A recent study found that 25% of adults couldn't remember their phone having been out of earshot. Mobile applications like WhatsApp have more than a billion monthly active users. There are more than two billion photos shared on Facebook's apps each day. While the preferences for platforms may differ between regions, the use of mobile applications is growing at breakneck pace. And this impacts traveller behaviour too.

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