Start-up MyTravel Lite has joined the scramble for position in the UK low-cost sector. The airline, based at Birmingham International Airport, is an offshoot of travel group MyTravel, formerly Airtours, and will fly two Airbus A320s leased from sister charter operator MyTravel Airlines.
MyTravel Lite will get four rotations a day out of its aircraft, serving Alicante, Geneva and Malaga daily, plus two daily flights to Paris Beauvais and three daily services to Belfast International. The carrier is the first UK low-fare operator to use A320s, a fact it is using in its marketing. MyTravel Lite intends to double its fleet to four aircraft next year.
The company's decision to base itself at Birmingham sets it against flybe, the former British European, which is remodelling itself from a regional into a low-fare operator. The two will compete on the Belfast route, although flybe operates to the newer City Airport and will be offering six daily flights, twice that of its competitor. Flybe makes it clear that it is not happy with MyTravel's arrival at Birmingham. "After 15 years developing our Birmingham network, we are disappointed the airport should give so much credence to yet another airline jumping on the low-cost bandwagon," it says.
Source: Airline Business
